Streetwear is one of the biggest style trends across the world in 2019. Fast fashion brands and high-end streetwear brands alike are creating cool and edgy pieces. Even high-end brands such as Louis Vuitton and Gucci, who are known for designing elegant and exclusive fashion pieces have moved towards a more casual streetwear look.
Substance has become less of a factor and style is the residing aspect that high-fashion companies are focusing on. In attempts to stay relevant and to connect to the younger generations, designer branding on streetwear clothing has become a huge factor. Influencers are plastered all over Instagram for sporting high-end brands with more of a cool and casual look.
Streetwear currently makes up 30% of the overall fashion market, which is mainly due to the aforementioned brands who have invested a considerable amount of resources to their collections to keep on-trend and relevant. With this being said, it’s important to take a deeper look into the industry.
Branding over quality
When it comes to streetwear, it’s clear to see that these high-end brands value branding over substance. Big-name brands like Supreme and Anti Social Social club have been under fire in the fashion industry for pushing …
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